All Roads Lead to Your Brand
“Mīlle viae dūcunt hominēs per saecula Romam!”
The famous saying from the 1175 book Liber Parabolarum by French poet Alain de Lille, “A thousand roads lead to Rome for all eternity,” is said to refer to the extensive network of roads built by the ancient Romans that stretched out to almost all corners of Europe. Since they started the construction of the roads from Rome, the city eventually became the junction of all roads, and no matter where you were, the road you took would lead you to Rome.
Today, with the invention of AdBlockers and the “skip ads” button, brands know that they are successful when they “lead” rather than “call” customers. Advertising as an element of marketing communication can only gain value if it is integrated into the content, and it has long since been pulled to where it belongs.
So let’s pave the way together to the point where potential customers that are in need of products or services as the ones you provide will come across your brand. It’s time to map your content to reach the customers you want to attract, and to turn them into loyal brand ambassadors!
Rest assured: If you believe in the power of content, all roads will lead to your brand.